Case Study: Acid Rain
Director, Designer, Animator
FedUp Studio Lab commissioned an ident for the launch of their new website. The brief was fairy open asking only that the ident feature ducks and be quirky.
Process & Software
Three applications were used to produce the ident. Procreate, Photoshop, and After Effects.
Frame by frame animation was roughed out, cleaned up, coloured and toned in Procreate (an App on the iPad).
Background illustrations and additional frame by frame animation were created in Photoshop.
And compositing and additional bits of camera animation were done in After Effects. The AE project was passed over to Fred from FedUp who finalised the ident with a bit of post-production (including vignetting and parallax animation).
This was such a fun project to be involved with and I’m delighted with the result – When life gives you a rainy day, play in the puddles… especially if the weather forecast gives you a high chance of ACID rain!
If you’re looking for something similar, get in touch: firstname.lastname@example.org
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